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Automation and journeys

Automations send emails by themselves when something happens, such as a new subscriber or a new order. Set them up once and they keep working.

Last updated: 2026-10-13

Start from a ready journey

Start from a ready journey, then edit the emails and timing, or open Email → Automation to build your own in the journey builder.

The journey builder
The journey builder

How a journey works

  1. Trigger: what starts the journey, such as a tag being added to a contact.
  2. Steps: emails and waits between them ("wait 2 days"), plus the conditions the builder offers.
  3. Exit: contacts leave when they reach the end. Unsubscribed contacts leave at once.

Ready journeys

Email → Ready journeys has four journeys written for you. Enter your brand name, website and sender once, then click Use this journey and edit anything you like.

Journey Starts when Emails
Welcome series A contact gets the new-subscriber tag Right away, after 2 days, after 5 days
Abandoned cart A shopper leaves items in the cart of your connected store After 1 hour, after 1 day
Thank you & review A contact gets the purchased tag Right away, after 7 days
Win back A contact gets the win-back tag Right away, after 3 days

Journeys start from tags, so anything that adds a tag can start one: a signup form, an integration, your store, or the API. The abandoned cart journey needs a connected store.

Email → Ready journeys
Email → Ready journeys

Good practice

  • Keep each email short, with one clear action.
  • Test the journey with your own address before turning it on.
  • Automated emails count towards your monthly volume, like campaigns.
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