A/B testing
Test two subject lines on part of your audience and send the one that performs better to everyone else. Available on Business and above.
How it works
MailHoor sends version A and version B of the subject line to a share of your recipients. When the test ends, the subject with the better result goes to the rest of the list automatically.
Set up a test
- Open Email → Campaigns and create a campaign.
- Tick A/B test the subject line and write the second subject.
- Choose the test settings shown on screen.
- Finish the campaign, pass the pre-send check and send.
Ideas to test
- A question against a statement.
- Short against long.
- Arabic against English.
- With the offer in numbers ("20% off") against without.
A/B tests start sending right away; they cannot be scheduled.
Change one thing at a time so you know what made the difference. Small lists give noisy results, so test on a few thousand contacts when you can.
Related options in the same screen
- Re-send automatically to people who don't open: sends the campaign again later, only to people who did not open it.
- Smart send time (Professional): delivers to each subscriber at their best hour.
Still need help? Email support@mailhoor.com or call +20 101 072 9258. We answer in Arabic and English.